The effect of selling strategies on sales performance

Author: Ghazaleh Moghareh Abed, Mohammad Haghigh Language: English Journal: Business Strategy Series Year: 2009, Volume: 10, Issue: 5 Source: Emerald Publisher: Emerald Publishing Group Limited

This paper provides insights to different dimensions of selling strategies and the way they enhance sales performance. It further clarifies the relationship by statistical evidence with a case study.

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